![]() ![]() "At the Taco Bell Foundation, our mission is to break down barriers to educate and inspire the next generation of leaders, but it's important to us that we have fun while doing it – and that's what Coin Drop is all about," said Jennifer Bradbury, Executive Director of the Taco Bell Foundation. ![]() Since the start of 2023, the Taco Bell Foundation has already raised over $20 million in Round Up donations alone and has its sights set on raising $40 million this year with the help of Coin Drop. In 2019, the Taco Bell Foundation introduced Round Up – a point-of-sale fundraising program that allows customers the opportunity to donate to the Taco Bell Foundation all year long by "rounding up" their total to the nearest dollar. The updated version exclusively uses digital coins, which means you can leave your chain wallet at home (butterfly clips and low-rise jeans still highly encouraged).įrom 2003 to 2016, Coin Drop brought in over $41 million in donations, funding Live Más Scholarships and Community Grants to provide students with the tools needed to further their education and ignite positive change in their communities. ![]() Taco Bell's Coin Drop game is back with a modern twist – trading in countertops for the Taco Bell mobile app.ĭrawing inspiration from the original countertop game, Taco Bell partner CataBoom leaned into the nostalgia factor to develop the contemporary version with the same satisfying retro feel, inspired by Taco Bell restaurant designs in the 2000s. ![]()
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